Sonner Toys is an independent UK retailer of all things geeky, and I've worked with them since their inception to shape and design their brand. With the recent milestone of it's first retail store birthday, it was time to look to the future...

We looked to streamline the logo by minimalising it so it can be easily used in multiple applications and be legible. The black hole from the previous logo was cleaned up to form the new logo using the existing brand typography style.
New website design
New product image design
New in store display signage design
Logo reveal social media video