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Strength and conditioning personal trainer Tom Company approached me to design a logo to help him build his personal training brand.
My goal after some research was to create a bold impactful logo using solid yet rigid typography to reflect conditioning of the body and a deep red to portray building strength.
I created two variations of the logo with a boxed and outlined version alongside two full colour combinations and single colour treatments, including a stacked version of each to allow maximum flexibility for placements.
![](https://cdn.myportfolio.com/15056b5953dd7b5bc2bd97755bf9373c/91b26b0f-9fb6-4492-b3e0-ce258cca1aa1_rw_1200.jpg?h=8ae2e44172eecf2e2a4d7daeb5b869e3)
![](https://cdn.myportfolio.com/15056b5953dd7b5bc2bd97755bf9373c/0c1474c2-f226-4653-95e8-5ed68dfad9d8_rw_1200.jpg?h=6bb0f462d1e21fcaa7a4155a759df417)
![](https://cdn.myportfolio.com/15056b5953dd7b5bc2bd97755bf9373c/a4ee258b-e587-4f88-af82-5d7aa7e1b525_rw_1920.jpg?h=369eb65763c6fa252055a203231a0ece)
![](https://cdn.myportfolio.com/15056b5953dd7b5bc2bd97755bf9373c/80329809-5046-4b66-b44b-dce95db6c679_rw_1200.jpg?h=23acf970d6aa26ad69be5f705be9bf66)
![](https://cdn.myportfolio.com/15056b5953dd7b5bc2bd97755bf9373c/cf53f336-8f8a-46b9-af6b-3d26b752509e_rw_1200.jpg?h=a460f5c18ca1cff65e160d53a306ca21)